What the Project Is
Introduce the development and establish its overall proposition.
3D Visualisation
Exterior Renders
Interior Renders
3D Walkthroughs & Architectural Animation
Masterplan, Aerial & Isometric Visualisation
Floor Plan Visualisation
3D Animation
Drone & Aerial
Interactive Drone
Route & Connectivity Films
Construction Progress Shoots
Completed Project Shoots
Location Drone Shoots
Project Launch Films
Project Launch Films That Make the Story Matter
Launches need more than a collection of assets to create attention. archVi brings proposition, spaces and experience into one film, giving the project a stronger story.
VISUAL STORIES / REAL ESTATE
01 / THE VALUE
Introduce the Project Before the Details
A launch film gives audiences a clear first understanding of the development before they explore individual assets. It can establish the proposition, location, experience and reasons to explore further.
02 / THE ROLE OF A LAUNCH FILM
Give the Launch a Clear Narrative
Where It Is
Create context around the project's location and surroundings.
What Makes It Distinctive
Bring forward the characteristics, design or experience that matter to the launch story.
What the Experience Is
Show the intended lifestyle, spaces, amenities and environment.
Why Explore Further
Create a clear reason for audiences to continue engaging with the project.
03 / WHAT WE CAN BRING TOGETHER
Build the Film From Multiple Visual Elements
CGI & Architectural Renders
Visualise architecture, spaces and design that cannot be captured through live action.
Live-Action Footage
Bring real locations, people and experiences into the story where relevant.
Drone & Aerial Footage
Show project scale, surroundings and wider context from an elevated perspective.
Location Footage
Build context around the project's setting and environment.
Animation & Motion Graphics
Explain information, transitions and visual sequences through movement.
Voiceover, Music & Typography
Support the narrative with approved audio and visual communication elements.
04 / BUILD THE STORY BEFORE THE SHOOT
Shape the Launch Around What Matters
The launch proposition shapes everything that follows. archVi develops the narrative, visual direction and production approach around what the project needs to communicate, when it needs to launch and where the film will be used.
05 / PRODUCTION PROCESS
From Project Story to Final Film
01. Project Story
Understand the launch proposition, audience and communication objective.
02. Concept
Define the narrative and creative direction.
03. Script & Storyboard
Translate the concept into a clear visual sequence.
04. Production
Capture and create the required visual material.
05. Post-Production
Edit, animate, sound design and finish the film.
06. Final Delivery
Prepare the approved film and agreed channel adaptations.
06 / BUILT FOR THE LAUNCH PROGRAMME
Plan the Film Alongside the Wider Launch
A launch film can be planned alongside other creative assets, with dependencies, review stages, formats and responsibilities defined early so the film is ready when the wider launch needs it.
07 / SCOPE & RESPONSIBILITIES
Define the Launch Requirements Early
Project Information
Confirm approved project details, proposition, brand guidelines and launch requirements.
Creative Direction
Establish the narrative, concept, script and storyboard before production progresses.
Visual Assets
Confirm CGI, renders, footage, location material and other approved inputs.
Production Requirements
Define shoots, animation, graphics, voiceover, music and post-production requirements.
Final Deliverables
Agree film duration, formats, adaptations, review rounds and delivery requirements.
08 / PROOF
See Launch Stories Brought to Life
Reference imagery for design review.
WORK IN CONTEXT
Explore the wider portfolio
Discover the formats, project contexts and creative capabilities behind the work.
Explore Our Work
09 / RELATED SERVICES
Explore Related Launch & Visual Services
3D Walkthroughs & Animation
Bring unbuilt architecture and spatial experiences into motion.
Teasers & Short-Form Content
Extend the launch story into concise campaign and digital formats.
Brand & Corporate Films
Connect the project launch with the wider developer or brand story.
10 / FAQ
Faq
archVi develops the central project story for launch and can bring together approved CGI, live action, aerial footage, graphics, sound and agreed channel adaptations within the production scope.
The project team should provide approved project information, visual assets, brand guidelines, launch requirements and relevant factual inputs. The concept, script, visual direction and key production stages should be approved before production progresses.
Yes. CGI can communicate unbuilt architecture and spaces, while live action can bring real locations, people and experiences into the film. The combination depends on the project story and agreed production scope.
Yes, where aerial footage supports the launch story and is appropriate and permitted for the shoot. It can help establish project scale, surroundings and wider location context.
Scope is established around the narrative, production requirements, source assets, filming, post-production, final formats, adaptations and review stages. These responsibilities should be agreed before production begins.
The concept, script, CGI requirements, filming locations, crew, aerial production, animation, voiceover, music, post-production, travel, final formats and review stages can all affect the timeline and cost.
11 / FINAL CTA
Start a Launch Film Project
Ready to Give Your Launch a Story?
Share the project proposition, launch timeline, available assets and intended audience. We’ll help shape the right film approach.